GREG ANDRADE – Architect – LEED AP – former IMAGINEERING CONCEPT ARCHITECT
GREG is concept designer and visual artist focused Narrative Design Experiences. He has contributed to a multitude of story-driven Retail, Dining and Entertainment environments and venues around the world. Greg has a passion for crafting brand and story driven content for theme parks and RD&E clientele working with multi-disciplinary teams. His advanced knowledge and insightful input empowers business objectives with meaningful content resulting successful memorable storytelling guest experiences.
COMING SOON! this year 2026 – Greg will release his new book about designing with STORY as the driving force of Narrative Experience Design. The book is an advanced text supporting all designers interested in Design Thinking and Process linked to story. His expertise in Story-driven design stems from his extensive industry experience while Greg continues to design, create visual art, mentor, teach, lecture and work in the experience design industry as a design consultant.
In 1991 Greg began a career with the Walt Disney Imagineering (WDI) division at the Walt Disney Company as a licensed architect. For 10 years Greg contributed to more than 50 projects representing over 1-billion dollars of project development located in Disney properties in Paris – Anaheim – Florida and Tokyo.
In 2001 Greg launched Andrade Studio Architects, an independent experience design practice that specialized in lifestyle, hospitality and narrative based projects globally in the USA, UAE, Europe, Japan and Asia. The Andrade Studio collaborated closely with former colleagues at WDI, in addition to Warner Bros. Thinkwell, The Hettema Group, Universal Studios and other renown Los Angeles based design studios. During this time Andrade Studio hosted HATCH GALLERY in Pasadena where local entry level artists could launch their professional art careers to patrons throughout the LA basin.
In 2015 Greg’s teaching commitment to mentoring young designers began at the ART CENTER College of Design in Pasadena. While at Art Center Greg founded a dimensional model making studio educating young students in the art and science of narrative place making. Students would spend a ten week quarter constructing hand built models that sparked their imagination from themed facades, structures on Mars to entire planned communities that filled the classroom.
In 2018 Greg was invited to become a professor of the Themed Entertainment Design department at SCAD – Savannah College of Art and Design. Greg developed a new curriculum for the Themed Entertainment Department at SCAD reinvigorating their overall graduate level program in 2021. Working with Bob Shreve the fresh updated curriculum and pedagogy introduced a wholly new multidisciplinary experience that continues to benefit future THED experience design students attending SCAD.