GREG ANDRADE – Architect – LEED AP – As concept designer and visual artist focused  Narrative Design Experiences Greg has contributed to a multitude of story-driven Retail, Dining and Entertainment environments and venues. His career spans over thirty years working with multi-disciplinary teams. Greg has a passion for crafting brand and story driven content for theme parks and RD&E clientele. His knowledge and insightful input empowers business objectives with meaningful content resulting successful memorable storytelling guest experiences.

In 2025 – Greg will release his new book about designing with STORY as the driving force of Narrative Experience Design. The book is an advanced text supporting all designers interested in Design Thinking and Process linked to story. His expertise in Story-driven design stems from his extensive industry experience while Greg continues to design, create visual art, mentor, teach and lecture.

In 1991 Greg began a career with the Walt Disney Imagineering (WDI) division at the Walt Disney Company as a licensed architect. For 10 years Greg contributed to more than 50 projects representing over 1-billion dollars of project development located in Disney properties in Paris – Anaheim – Florida and Tokyo.

In 2001, he launched Andrade Studio, an independent experience design practice that specialized in lifestyle, hospitality and narrative based projects globally in the USA, UAE, Europe, Japan and Asia. The Andrade Studio collaborated closely with former colleagues at WDI, in addition to Warner Bros. Thinkwell, The Hettema Group, Universal Studios and other renown Los Angeles based design studios. During this time Andrade Studio hosted HATCH GALLERY in Pasadena where local entry level artists could launch their professional art careers in the LA area.

Greg’s teaching commitment to mentoring young designers began in 2015 at the ART CENTER College of Design in Pasadena. While at Art Center Greg founded a dimensional model making studio educating young students in the art and science of narrative place making. Students would spend a ten week quarter constructing hand built models that sparked their imagination from themed facades, structures on Mars to entire planned communities that filled the classroom.

In 2018 Greg was invited to become a professor of the Themed Entertainment Design department at SCAD. Greg  developed a new curriculum for the Themed Entertainment Department were he reinvigorating their overall graduate level program in 2021. This updated pedagogy introduced multidisciplinary experiences benefiting many students.